Know Your Voters: DeepDAO’s Voter Discovery Report for Compound DAO
Navigating governance complexity is a difficult challenge. DeepDAO’s research provides insights for onboarding, marketing, and voter incentivizing * Our report for Compound DAO is now live!
Navigating the complexities of governance is a critical challenge for any group: its strength and success depend on it. For DAOs this challenge is even more difficult than usual, as a DAO needs to onboard, and incentivize hundreds, thousands, and sometimes even a larger community of token holders, voters, and delegates.
The fact that DAOs do not have enough information on their stakeholders makes this puzzle harder. To help make things more transparent, and provide direction, is the mission of DeepDAO’s data-centered Voter Discovery exploration. We believe that it is possible to understand the DAO’s group of stakeholders to their interest categories and activity patterns, and point toward measures to improve voter participation.
Data-centered Insights
These are some of the insights we provide for DAOs, as part of our Voter Discovery:
Measuring yearly voter participation.
Identifying loyal voters, whose participation is ongoing.
Identifying missing voters, who hold the DAO token, vote in DAOs, but not in the DAO being examined.
Competitor analysis: finding the DAOs that compete on the attention of the examined DAO’s stakeholders.
Delegation extent: how many delegates have significant voting power, and have participated in recent voting?
Voter interests’s profile: understand the examined DAO’s interest categories, beyond the DAO being examined. For example if we’re looking at a DeFi DAO, which other DAOs attract its voters? Is it Work & Funding? Investment DAOs? NFT? Or something completely different?
These types of insights, and quite a few others, were recently developed by DeepDAO for Compound DAO, as part of a grant for improving governance. Based on our insights we developed several strategies for onboarding voters and delegates, creating a better, more focused marketing message, and incentivizing the groups that deserve to be incentivized.
Following a discussion with the team, and the community, the full report is published for everyone’s review. Check it out here.
About DeepDAO
DeepDAO is the #1 source of truth for data about DAOs, serving the DAO ecosystem, crypto and mainstream media, investors, researchers, and academics. DeepDAO has been tracking the DAO ecosystem since early 2020, and is providing targeted insights, recommendations, and reports on voter participation and DAO power structure.
Contact: info@deepdao.io
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